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IN THE LOOP » Summer 2023


July 2023: The season can almost be described in one word: Dorado. Mahi madness has been the name of the game, and it's great to see these fish consistently in numbers and size. Arguably the most beautiful fish in the sea, dorado spawn at a high rate and are fast-growing, putting delicious and sustainable food on the table, after a heart-pounding display of underwater fireworks and an aerial acrobatic fight. Grande gallos are off to a slower start- they have been around, but are showing up more consistently along with the warm water. There have been Marlin sightings, but not seeing many brought to the boat. Billfish action was stronger early season and offshore 10-20 miles and around the east cape.

It was cool to see Tuna Fishing Company catch and release a little dinnerplate-sized halibut at Cerralvo. Also notable was the catch and release of several Totoaba by Tailhunter in La Paz. After over-fishing almost to the point of extinction (due to illegal international trade), the Totoaba has been protected since 1979. It is endemic to the Sea of Cortez, but sightings this far south are rare. You can read more about the saga of the Totoaba (and the Vaquita) here, and if you join one of our hosted trips, you'll get to try some locally farm-raised totaba (which actually resembles halibut in taste and texture!).


Valente Lucero Lucero

The community suffered a massive loss on June 3rd, with the sudden passing of Captain Valente. Please read these beautiful stories and tributes by Scott Sadil and Gary Bulla, share love with Valente's family and fellow captains, and consider donating to the Memorial Fund. If you have ever wondered what is so special about this area, you will find it exemplified in the life of Valente.


Baja Lifestyle & Travel Expo

If you're in Southern California, come join us at Baja Bound's 2nd annual Baja Lifestyle & Travel Expo! The Expo will be held at Crown Point Park in San Diego on Saturday, Sept. 30th, and will feature over 100 booths, live music, guest speakers, food trucks, a beer & wine garden and raffle prizes!

Flier for Baja Lifestyle Expo in San Diego California


We are super excited to release two weeks of hosted trips in 2024. We'll fish hard and relax hard while enjoying the best that Baja Sur has to offer! Reach out for more info.

Dates Available:

May 12-18 (Mother's Day Week)

June 16-22 (Father's Day Week)


The mountains are green and dusted with the white cloudbursts of native plumeria tree (Cacaloxuchitl) blooms. Mangos are falling and fermenting at our feet. The micheladas are cold and the water is hot. El Verano is upon us like a heavy wool blanket and we have found ourselves unexpectedly content to melt into the helpless hum of the heat.

As always, thank you for your support and for being part of this community.

Mary & Sebastian

Use code: IN THE LOOP at checkout for 15% OFF your next order.



Original Fish Ranch design on an Authentic Richardson 112 Trucker Mesh Back Hat. Roosterfish original design by La Paz artist Daniel Amora. Choose from 3 colors.




We have two of these gorgeous original hand-printed and painted Roosterfish Gyotakus by marine biologist, artist, and La Paz resident Orso Angulo. This is a special print edition because the fish could not be saved.

 gyotaku roosterfish

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